Case Description
In October 2024, a police department in Taiwan reshared a post on its Facebook page. The reshared post, which is in Chinese, contains an image of animated pigs and a bird in a police uniform holding a sign. Overlay text on the image describes the signs of job scams and warns job seekers. The image caption includes a similar list of job scam keywords and advice on how to prevent being scammed. The caption ends with information about an anti-scam hotline.
In July 2025, Meta’s automated systems identified the content as potentially violating the Human Exploitation Community Standard, then removed it. This policy prohibits content that recruits or facilitates labor exploitation. Meta also has an anti-scam policy, the Fraud, Scams and Deceptive Practices Community Standard, which aims to protect users and businesses from being deceived out of money, property or personal information, including “job fraud and scams.” Both policies allow content that raises awareness or condemns scams.
An administrator of the police department’s Facebook page appealed to Meta, and a human reviewer upheld the original decision to remove the post. A page administrator then appealed to the Board, stating that the post aimed to prevent fraud and was part of an official governmental initiative to raise awareness on safe employment practices.
When the Board brought the case to Meta’s attention, Meta’s subject matter experts reviewed the post, and concluded that it was shared to raise awareness and educate users on common scam tactics and labor exploitation. As a result, Meta reversed its original decision and restored the post.
The Board selected this case to assess Meta’s moderation practices in enforcing its Human Exploitation and Fraud, Scams and Deceptive Practices policies, particularly in the context of online job scams. This case falls within the Board’s Automated Enforcement of Policies and Curation of Content and Government’s Use of Meta’s Platforms, two of the Board’s seven strategic priorities.
The Board would appreciate public comments that address:
- The socioeconomic impacts of online job scams in Taiwan and the broader Asia Pacific region.
- Best practices for addressing online scam enforcement circumvention efforts.
- Effectiveness of Meta’s enforcement practices for its rules against online job scams in Taiwan and other regions, including any potential implications of Meta’s overenforcement or underenforcement of these policies.
- Insights on campaigns against job scams on Meta platforms, as well as government anti-scam efforts in Taiwan.
In its decisions, the Board can issue policy recommendations to Meta. While recommendations are not binding, Meta must respond to them within 60 days.
As such, the Board welcomes public comments proposing recommendations that are relevant to this case.
Public Comments
If you or your organization feel you can contribute valuable perspectives that can help with reaching a decision on the case announced today, you can submit your contributions using the button below. Please note that public comments can be provided anonymously. The public comment window is open for 14 days, closing at 23:59 Pacific Standard Time (PST) on Thursday 6 November.
What’s Next
Over the next few weeks, Board Members will be deliberating these cases. Once they have reached their decision, we will post it on the Decisions page.
